From Likes to Loyalty: Turning Social Media Passion into Real-World Fundraising Power

In an era where “likes” no longer guarantee loyalty, nonprofits must create deeper, more meaningful connections to turn online engagement into real-world fundraising impact. This session explores how a small mission-driven nonprofit transformed social media storytelling into a sustainable donor pipeline.
Attendees will learn how to leverage each platform with purpose—using Instagram for authentic storytelling, Facebook for donor conversion, and TikTok for reach—and how to align those strengths with different phases of the donor journey.
Angela and Cliff Hair from Angels Over Cliffs will share how they built a thriving online community that converts empathy into sustained giving, all without a full-time marketing team. Joining them is Bonterra Fundraising & Engagement Coach Kristi Rinck, who will connect their real-world results to scalable digital strategies any nonprofit can adopt.
The session will cover how founder and ambassador voices build trust, how storytelling nurtures long-term relationships, and how to use automation tools, content batching, and time management practices to maintain momentum year-round.
Participants will leave with a clear, actionable framework for transforming social media passion into consistent donor loyalty across generations and channels.