Executive Director Charlottesville Business Innovation Council
A nonprofit leader's success depends on the partnership, support, and collaboration of many people outside of your immediate team. Engaging key colleagues successfully requires curating compelling experiences that clearly communicate and demonstrate the strategic and operational value of what you bring to the mission.
In this hands-on, dynamic workshop, we will bring proven strategies in Brand Leadership (Note: BL is not about "Branding", it's about "Leadership") and most importantly strategies for your team to “live the brand” that drive your influence upstream in the strategic and tactical decision-making process.
By building and deploying these skills through intentional, consistent, and powerful collaborative experiences and messaging, your team will create lasting, productive relationships and shared success that impacts the mission and organizational well-being.
In this dynamic, rapid fire, radically participatory session attendees will collaboratively explore the current state of their team’s brand, co-creating meaningful "right now" actions to grow organizational influence and over time transition from “last mile” order takers to “first stop” strategic partners.
A perfect session for nonprofit leaders and professionals at any level.
Learning Objectives:
about human-centered Brand Leadership concepts through real world stories from a nonprofit embracing the approach right now and intuitive, approachable concepts and techniques anyone can deploy.
the concept of Brand Delta, a systemic model for identifying and surfacing gaps in your team’s effectiveness through on the spot exploration and inquiry with their fellow participants.
take away documented insights and shareable, actionable ideas participants can put into practice the day they return to work to grow their impact on the mission and the well-being of the team and colleagues they support.
