SVP, Digital & Media Operations
RKD Group
Shane Thornal is a seasoned nonprofit marketing and fundraising strategist with over two decades of experience driving donor engagement and revenue growth. Shane has helped organizations harness data-driven insights and innovative digital strategies to deepen donor relationships and maximize impact.
With a career rooted in purpose-driven work, Shane brings a unique blend of analytical rigor and creative vision to every campaign. His expertise spans multichannel fundraising, donor journey optimization, and integrated marketing solutions tailored to mission-driven organizations. Shane’s collaborative approach and deep understanding of nonprofit dynamics have made him a trusted advisor to clients across sectors—from health and human services to faith-based and international relief organizations.
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Next-Gen Personalization with Dynamic Creative Optimization (DCO)
Friday, July 31, 2026
8:00 AM - 9:00 AM EDT