In an era of donor fatigue, saturated inboxes and rising ad costs, static creative no longer cuts it. Dynamic Creative Optimization (DCO) enables nonprofits to deliver personalized, relevant messaging to audiences at scale, increasing engagement, improving performance and reducing waste.
In this session, RKD’s Mario Salman and Shane Thornal along with Harper Grubbs from Feed the Children will walk you through:
* A clear, actionable breakdown of DCO mechanics and best practices. * Real-world examples of DCO in action from Feed the Children to see what works, what fails, and what it costs. * A roadmap for building or evolving your creative operations so DCO becomes a sustainable muscle, not a one-off stunt.
Join us to push your creative strategy from “one size fits all” to “every donor sees what matters to them,” without blowing up your team’s capacity.
Learning Objectives:
Understand the core mechanics and best practices of Dynamic Creative Optimization (DCO) to enhance nonprofit messaging effectiveness.
Evaluate real-world DCO campaign outcomes—including successes, failures, and costs—through case studies from Feed the Children.
Develop a strategic roadmap to integrate DCO into creative operations for scalable, sustainable personalization without overextending team resources.
