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Building High-Value Donor Relationships

Momentum that Lasts: Turning Moments of High Engagement into Long-Term Support

Audience: Practitioner: Been around - looking to spark new ideas

Thursday, July 30, 2026
8:45 AM - 9:45 AM EDT
Location: Chesapeake 4 - 5

Sponsored By 
Every organization dreams of a moment when public attention – and donor interest – suddenly skyrocket. But what happens next? How do you prepare for that surge, capture the opportunity when it arrives, and sustain engagement once the spotlight fades?
In this session, you’ll learn how to anticipate moments of heightened visibility and use integrated marketing strategies to turn short-term enthusiasm into lasting support. Using real-world examples from the ACLU’s experience with surge moment fundraising, you’ll gain actionable insights into cross-channel readiness, rapid response coordination, and donor retention strategies that any organization can apply.

Learning Objectives:

  • Participants will learn how to prepare their organization for moments of sudden public attention or donor growth
  • Participants will gain strategies for quickly activating integrated marketing channels to capture and convert new interest
  • Participants will learn how to nurture new supporters for long-term retention and sustained engagement