Director, Direct Response Marketing Operation Smile
Donor acquisition has entered a new era—where powerful storytelling meets digital precision. In this dynamic session, Michelle Bower and Kim Bersin share how Connected TV (CTV) and Digitally Integrated TV (DITV) are transforming donor engagement and driving measurable results for charities across North America. You’ll see how charities pivoted from direct mail to CTV during a postal disruption and saw record lifts in engagement and monthly donors. This session is your roadmap to future-proofing acquisition—where TV’s emotional resonance and digital’s targeting precision combine to deliver trackable, scalable fundraising success - particularly in the area of Monthly Donor Acquisition.
Learning Objectives:
Understand how DITV (digitally integrated TV) merges powerful TV/CTV/video storytelling with digital targeting and attribution.
Learn how to pivot from DRTV or direct mail to DITV donor acquisition - especially monthly donor acquisition.
Discover the metrics and tools that track ROI across channels and take home “DITV Launch Framework” to guide attendees next campaign or help them get started.
