Director, Campaign & Major Gifts Reading Is Fundamental
Securing major gifts is both an art and a discipline, and it becomes even more challenging when your organization isn’t raising funds for something tangible, like a new building or program. That was the case for Reading Is Fundamental (RIF), the nation’s largest children’s literacy nonprofit, as it launched its first-ever capital campaign: READ: The Campaign for Reading Is Fundamental.
This session explores how RIF partnered with its creative agency to translate a beloved public brand — known for its impact on children — into a compelling case for support that resonated with diverse donor audiences — and how you can successfully do it too.
Co-presented by RIF and Sage Communications, this session unpacks the intersection of fundraising strategy and storytelling craft: how to align brand identity with philanthropic aspiration, convey data into emotion, and build materials that strengthen donor relationships through clarity and inspiration.
Perfect for any nonprofit — whether in a campaign or simply seeking to refresh its donor messaging — this session will cover everything from selecting the right photos and refining your call to action, to design best practices that make your decks and cases truly pop.
Learning Objectives:
By attending this session participants will learn to shape a brand narrative that unites internal and external audiences, and how to solve other common challenges major giving officers face.
By attending this session participants will learn how to successfully translate a case for support into an authentic, donor-centered story.
By attending this session participants will learn how to apply design and storytelling techniques to make campaign materials strategic and unforgettable.
