Influencer marketing is no stranger in the consumer products space, but is an area of untapped potential for many nonprofits and fundraisers. While finding your unique audience of supporters online can be challenging, it's not impossible.
In this session, explore how the Michael J. Fox Foundation, an organization dedicated to finding a cure for Parkinson's disease through an aggressively funded research agenda, leveraged creators to develop a multifaceted lead generation program that reached and acquired thousands of new supporters.
We’ll share how we engaged influencers to diversify the supporter base and reach niche audiences, generated highly engaged supporters (36% more engaged than non-influencer connected leads!), and drove awareness for their groundbreaking research — all while staying true to the brand and mission. Plus, learn about how the Foundation is expanding its influencer marketing efforts to help drive recruitment for the Parkinson’s Progression Markers Initiative – the landmark clinical research study that’s changing everything we know about how brain disease starts and how to stop it.
Join Blue State, Good Influence, and the Michael J. Fox Foundation for a step-by-step playbook on building influencer programs to scale your donor base. Nonprofits can't keep relying on the same tactics; this is your sign to explore something new!
Learning Objectives:
How to find their audience online – no matter how niche!
How to build a creator-led supporter acquisition program with a step-by-step process of how to work with creators to supplement existing efforts.
How top-of-funnel strategies can attract high-quality audiences and drive stronger bottom-of-the-funnel conversions.
