Giving days have become powerhouses of donor engagement. But not all giving days are created equal. From global movements like GivingTuesday to regional coalitions and organization-specific anniversaries, each presents unique opportunities to rally communities, secure matches and grow loyalty.
In this lively panel discussion, RKD’s Jenn Thompson, Victoria Leonhardt from GivingTuesday, David Jones from Food Bank For New York City and Larry Meisner from Guide Dogs for the Blind share proven strategies for planning, optimizing and scaling giving-day impact.
Attendees will leave inspired and equipped with a roadmap to elevate their next giving day, whether it’s joining a movement or creating one.
Learning Objectives:
How to choose the right giving-day model for your organization’s goals
Ways to build urgency and participation through storytelling, influencer partnerships and match incentives
How data and creative testing can help you identify what truly drives conversions and repeat gifts
