Lead Strategist, AI & Innovation
Interactive Strategies
Mark brings to his role more than 20 years of experience and a passion for partnering with clients to envision new ways of engaging with their audiences online. Drawing on a background spanning writing, design, marketing and technology, he focuses on creating user experiences that drive business results.
In recent years, Mark has been advancing clients’ smart use of AI in shaping the user experience. He has helped clients such as Exponent, Iridium, and America’s Poison Centers to safely leverage AI to craft brand-aligned content, surface the right information to users, and even deliver personalized poisoning guidance. With a strong foundation in technology strategy, Mark helps clients cut through the hype and identify approaches that work.
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Agentic AI: Semantic Search, Translation & Rapid Help
Wednesday, July 29, 2026
1:30 PM - 2:40 PM EDT