Lina Mohamed

Vice President, Mass Marketing
Canadian Cancer Society

Lina Mohamed — Vice President, Mass Marketing, Canadian Cancer Society

Proven in driving exceptional revenue growth initiatives, Lina Mohamed currently oversees the Mass Marketing vertical at the Canadian Cancer Society. Time and time again, Lina has exercised leadership in navigating complex business challenges, lean budgets, limited resources, and ambiguity by implementing scalable net new strategies across the enterprise. Industry leaders such as the Canadian Marketing Association and Direct Mail Association have acknowledged Lina’s efforts in bringing vision and strategy to life and evolving traditional ideas that have been adopted by the nonprofit market. Lina’s areas of expertise include digital transformation (retention), digital performance marketing and communications (acquisitions), and new business development (product, channel, and segment).

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Presentation(s):

• How Canadian Cancer Society Used an AI-powered Data Strategy to Weather an Uncertain Fundraising Environment and Decrease Manual Campaign Effort by 80% at Year-End

  Thursday, July 30, 2026
  11:35 AM - 12:35 PM EDT

• AI Shark Tank

  Friday, July 31, 2026
  9:10 AM - 10:10 AM EDT