Senior Director, Major Markets Account Development
Data Axle
Lisa Riordan is a seasoned direct marketing and nonprofit fundraising leader with more than 30 years of experience spanning fundraising strategy, account management, and development. In her role at Data Axle, Lisa partners with some of the company’s largest clients to navigate complex data processing and activation needs across direct mail, telemarketing, and digital channels. She helps organizations fully leverage Data Axle’s extensive commercial, cooperative, and nonprofit data solutions to drive smarter targeting, stronger engagement, and measurable growth.
Prior to joining Data Axle, Lisa spent more than seven years at Target Analytics (Blackbaud), where she worked closely with nonprofit clients to strengthen fundraising performance—optimizing acquisition mailings, reactivating lapsed donors, and converting warm prospects into committed supporters.
Earlier in her career, Lisa spent over six years on the client side at The Nature Conservancy and the National Parks Conservation Association, where she led and managed all aspects of large-scale donor acquisition programs.
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Conversations Still Work: Over the Phone Acquisition Programming
Thursday, July 30, 2026
11:35 AM - 12:35 PM EDT