While most nonprofits have dabbled in texting, few have truly unlocked its potential as a strategic channel. The ones who have are seeing results that outpace traditional channels: higher engagement rates, stronger donor retention, and revenue that proves texting is far more than just a tactical add-on.
This session explores how nonprofit organizations are harnessing the power of texting to deepen engagement, boost donor retention, and drive measurable action and revenue. You'll discover why texting is emerging as a high-performing channel in the nonprofit space, how it complements existing outreach strategies without cannibalizing them, and what it takes to launch a successful texting campaign.
From fundraising appeals to volunteer coordination, learn how leading organizations are turning mobile messaging into meaningful mission-driven results. The discussion will cover audience segmentation for text campaigns, compliance and best practices, integration with your existing channel mix, and measurement frameworks that prove ROI to leadership.
For organizations at every stage of the texting journey, this session provides practical strategies for making texting a core part of your engagement and fundraising strategy. Leave with implementation roadmaps, creative approaches that drive response, and benchmarks to guide your texting investments.
Learning Objectives:
Understand why texting outperforms traditional channels for engagement and retention, including specific use cases from fundraising to volunteer coordination and benchmarks that demonstrate texting's ROI.
Learn how to launch and scale a texting program that complements your existing channel strategy, including audience segmentation approaches, compliance requirements, and integration tactics.
Discover creative strategies and messaging frameworks that drive action and revenue through text campaigns, with real examples of what works across different campaign types and donor segments
