Unleashing Impact: The K9 Veterans Campaign – Driving Engagement for the Coast Guard Foundation

How do you turn a creative spark into a high-impact digital experience that drives both emotion and measurable results? The Coast Guard Foundation’s K9 Veterans Campaign did just that—transforming National K9 Veterans Day into an interactive, engagement-driven initiative that honored the loyalty and bravery of service dogs while introducing thousands of new supporters to the Foundation’s mission.

This session will take attendees behind the scenes of how Doing Good Digital and the Coast Guard Foundation collaborated across strategy, creative, and technology to bring the campaign to life. From developing the idea to virtually “pet” a K9 online to executing the interactive landing page, personalized autoresponder, and data-driven ad strategy, participants will learn how thoughtful design and storytelling can spark connection and conversion.

We’ll share the insights that shaped our approach—from early testing and audience targeting to optimizing cost-per-lead and measuring behavioral engagement through GA4. Beyond the numbers, we’ll explore how this lighthearted, meaningful experience deepened brand affinity and built a pipeline for long-term donor cultivation.

Attendees will leave inspired and equipped with actionable takeaways to:

Develop creative digital campaigns that break through noise and inspire participation.

Collaborate effectively across teams to move from concept to fully executed experience.

Build post-campaign strategies to nurture new audiences into loyal supporters.

Whether you’re an agency partner, digital fundraiser, or nonprofit communicator, this session will show how innovative storytelling, data, and technology can come together to unleash real impact—and how even the simple act of virtually petting a dog can spark generosity and grow a movement.