Email Fundraising & The (Seemingly) Immovable Force of Deliverability

What happens when two email programs come face-to-face with the ever-changing deliverability rules and regulations foisted upon them by the likes of Gmail, Yahoo, and others?

Members and donors are core to all of our programs. They want to help the causes and organizations they care about, but if your emails aren’t getting to them, they won’t know when or how to help because…you can’t reach them. What’s more, if you can’t reinstate your lapsed donors or convert prospects into supporters – because they’re never seeing your emails – the consequences can be dangerous for file growth.
Join Rails to Trails Conservancy, The Statue of Liberty-Ellis Island Foundation, and MKDM as we take you through the deliverability journey – and how we’ve overcome deliverability challenges with smart strategies, collaboration, and quick action to strengthen two powerhouse email programs. Together, we’ll take you through the hurdles of IP reputation, domain reputation, spam and inboxing rates … how to reclaim your organization’s ability to send email successfully … and what you can do to avoid upsetting the deliverability gods.

Attendees will learn what to do when the old rules don’t apply anymore, when you can’t send like you used to, and how to thoughtfully rebuild your email program – or avoid deliverability disaster – to ensure you can reach the people that care about the important work you organization is doing. You’ll learn tips, tricks, dos and don’ts, and other tools we employed along the way.