Vice President, Development Tupelo Children's Mansion
Your donors don’t live in one channel, so why does your strategy? They scroll, click, open, and give everywhere. When data is scattered and messages don’t align, your story gets lost, and donors tune out.
In this energetic, practical session, David Martin from CharityEngine and Angela Parker from Tupelo Children’s Mansion will show how to turn channel chaos into donor connection. Jennifer will share smart, simple ways to unify systems and messaging so you can deliver the right story at the right time—without adding more work to your plate. Then Angela will share how Tupelo evolved from a mail-heavy program to a coordinated, multichannel powerhouse that uses SMS, automation, and personalized outreach to boost retention and revenue.
Learning Objectives:
Participants will learn how to recognize and fix the “channel gap” that causes donors to disconnect between emails, mailings, and social posts.
Participants will learn how to use donor data to personalize outreach that feels genuine...not like you’re peeking through the blinds.
Participants will learn how to streamline outreach by automating communications that feel human, not robotic.
