Nonprofits today face a challenging fundraising reality: fewer donors, rising competition for attention and dollars, and an urgent need to engage a more diverse, multigenerational audience.
This session delivers a practical framework for rethinking donor engagement, helping you identify where giving potential lies across generations and how to create messaging, stewardship, and experiences that turn one-time donors into lifelong supporters.
Gain a deeper understanding of how Boomers, Gen X, Millennials, and Gen Z approach generosity—and how your organization can adapt communications, campaigns, and calls-to-action to retain donors and replace lost funding in a crowded philanthropic landscape.
Learning Objectives:
Understand key differences in giving motivations, behaviors, and communication preferences across Boomers, Gen X, Millennials, and Gen Z.
Apply targeted messaging, storytelling, and engagement strategies to strengthen donor retention and long-term loyalty.
Identify 2–3 high-impact actions to offset donor decline, increase engagement, and drive sustainable fundraising growth.
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