Vice President of Operations/IT America's Poison Centers
Navigating how and when to let AI generate user-facing content is a high-stakes endeavor. Using America’s Poison Centers as a case study, this session explores one of the biggest questions facing nonprofit digital leaders: how can we make trusted information easier to access while protecting accuracy, safety, and credibility? We’ll examine where AI can add real value and how to keep human expertise in control. Attendees will leave with a practical framework for deciding where user-facing AI belongs, how to mitigate risk, and what governance, content, UX, and escalation patterns are needed before AI speaks on behalf of your organization.
Learning Objectives:
Map where AI fits on your site: search, translation, and task-specific tools.
Choose an approach and set privacy, logging, and review guardrails.
Measure impact: task completion, search deflection, accessibility reach, and conversions.
