Activate Your Data through a Lakehouse, Automation, and AI

Audience: Expert Level: Let's take a deep dive

Wednesday, July 29, 2026

10:45 AM - 11:45 AM EDT

Location: Maryland A

Charlotte Kresse

Co-Founder
Raise HECK
Jake Martin White

Founder & Chief Executive Officer
Purple Otter
Ben Childers

Founder & Head of Experience Design
Cool/Scary AI Sh!t
Steve Abrahamson

Vice President, Direct Response
National Audubon Society

Nonprofits have a lot of data at their fingertips, but using that data to fundraise fast, better, and smarter is a challenge! We will show you the latest tech stack innovations that allow your organizations to leverage your data, automate your outreach, and use AI to identify the best prospects.

Learning Objectives:

What a modern tech stack with a data lakehouse looks like, and what some popular components are.
How to assemble a team to determine where data goes and how it is used to activate donors.
How to leverage automation and AI to make activating the data easier and faster with better insights.