Vice President, Philanthropy
Vietnam Veterans Memorial Fund
Luz Lovins is the Vice President of Philanthropy at the Vietnam Veterans Memorial Fund (VVMF), the nonprofit organization dedicated to honoring the service and sacrifice of Vietnam War veterans and their families. In her role, Luz oversees all fundraising, development, and donor engagement initiatives that sustain VVMF’s mission to preserve history, educate future generations, and ensure every veteran’s story is remembered.
With more than two decades of experience in nonprofit fundraising and leadership, Luz is recognized for her ability to blend strategy with compassion. She has guided VVMF through a period of modernization—streamlining operations, deepening donor relationships, and expanding outreach to engage new generations of supporters while honoring those who served before them.
Luz’s approach centers on data-informed decision-making, authentic storytelling, and building meaningful connections that turn generosity into lasting legacy. Her leadership reflects a steadfast commitment to mission, innovation, and the power of philanthropy to preserve memory and inspire action.
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Friday, July 31, 2026
11:30 AM - 12:30 PM EDT