Director, Media Buying
Further
Mary is the Director of Media Buying at Further, where she’s been driving digital growth since 2017. With deep expertise across the digital landscape, she specializes in building strategic, multi-channel programs that fuel long-term success.
Mary began her career in direct response on the in-house digital team at Publisher’s Clearing House before transitioning to agency life, where she led campaigns for major brands such as Kimberly-Clark, DeWalt, and the National Aquarium. This foundation honed her expertise in paid search, social media, programmatic advertising, CTV, SMS, and performance-driven marketing.
At Further, Mary has focused her talents on the nonprofit sector, transforming pilot campaigns into robust, full-scale fundraising programs. She has partnered with organizations including NPCA, Marine Toys for Tots, Catholic Relief Services, and Greenpeace USA, managing a range of media budgets from $100,000 to over $8 million annually. Mary thrives on crafting tailored media plans, strategic roadmaps, and rigorous testing frameworks that deliver meaningful, sustained growth.
She holds a degree in Communication Studies from the State University of New York at Oneonta and resides on Long Island, NY.
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Turning Data Into Decisions: Smarter Attribution for Nonprofit Growth
Thursday, July 30, 2026
8:45 AM - 9:45 AM EDT
Retention by Design: Leveraging Data to Turn First-Time Donors into Lifelong Supporters
Friday, July 31, 2026
11:30 AM - 12:30 PM EDT