Director, National Marketing (Direct Response)
Crohn's & Colitis Foundation
I’m the Director of National Marketing (Direct Response) at the Crohn’s & Colitis Foundation, where I lead strategy and execution for donor engagement, acquisition, and retention campaigns. With a background rooted in nonprofit marketing, I bring a holistic and hands-on approach to every project—combining content strategy, email marketing, lead nurturing, and audience segmentation to drive results.
Throughout my career, I’ve worked across every stage of the campaign lifecycle—from campaign planning and copywriting to list strategy, analytics, and creative production. I’m passionate about using content to connect, educate, and inspire action, especially when it supports a mission as meaningful as CCF’s.
Partnering with Streetlight Digital, I’ve recently led the implementation of SEO optimization strategies across our blog and video content. In just a few months, we’ve seen several of our core health content pieces rank on page one of search results—our first time achieving that kind of visibility. It’s been exciting to combine technical strategy with health-centered storytelling to better reach the patients and families we serve.
Outside of work, I thrive on learning new tools, tackling new challenges, and seeing creative projects through from concept to launch.
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Beyond Blue Links: Winning Donor Acquisition When AI Answers First
Thursday, July 30, 2026
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