Sarah Friedman

Digital Advertising Manager
National Audubon Society

Sarah Friedman is the Digital Ad Manager at the National Audubon Society, where she leads a full funnel ad strategy to engage new audiences, sign up new advocates and donors, and convert donors to sustainers. Before moving into digital ads, Sarah held a few roles across Audubon. She ran measurement, evaluation, and learning for Audubon’s climate strategy and supported our Chief Development Officer’s work with major donors. Prior to Audubon, she worked at Vital Voices and EMILY’s list.

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Presentation(s):

• The Data Diet: Cutting Back to What Really Fuels Digital Fundraising

  Wednesday, July 29, 2026
  1:30 PM - 2:40 PM EDT