Director of Advertising Technology
M+R
Sarah Coughlon is M+R’s Director of Advertising Technology. She currently leads M+R’s work to keep our clients on the cutting edge of an evolving advertising landscape, including research and vetting for external partnerships as well as in-house development for our media buyers and technical stack. She also serves as the lead for Scout Ads, M+R’s bespoke solution for integrated ads reporting.
During her years at M+R, she has led digital advertising strategy for several large fundraising and advocacy programs, including CARE USA, UNHCR Canada, Amnesty International, International Rescue Committee, Natural Resources Defense Council, and Sesame Workshop. When she’s not thinking about how to make ads work better for nonprofits, she’s usually found at the gym or rugby pitch, in her garden, or in a hammock being crushed by her big goofy rescue dogs.
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Life Is Confusing But Ads Don’t Need To Be: A Practical Attribution Clinic
Wednesday, July 29, 2026
10:45 AM - 11:45 AM EDT