Senior Manager, Digital Fundraising
United Service Organizations (USO)
Lakshmi Vijayan is a digital fundraising strategist and storyteller who leads the USO’s national digital giving program, driving more than $15 million annually to support service members and their families. She oversees campaign strategy, donor engagement, and innovation across digital platforms, building meaningful connections between supporters and the mission of the USO.
Before joining the USO, Lakshmi advanced communications for global organizations including St. Jude Children’s Research Hospital, collaborating with WHO/PAHO and the United Nations on pediatric healthcare initiatives. Her earlier career in hospitality marketing with international brands such as Rotana, Rixos, and Marriott shaped her expertise in audience experience and brand storytelling.
A passionate advocate for community service, Lakshmi serves on the Board of Trustees for Opera Memphis and has held leadership roles with the Junior League of Memphis, championing volunteerism and civic engagement.
Fluent in five languages, she holds a Master’s degree in media and communications from the University of Wollongong (Australia) and a Bachelor’s in finance and law. Lakshmi brings a global, data-driven, and human-centered approach to digital philanthropy.
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Texting for Impact: Unlocking a New Channel Strategy for Nonprofits
Friday, July 31, 2026
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