Vice President, Donor Experience
Blakely, Inc.
Rachel has over 16 years industry experience in helping charities build retention through long term strategies and donor experience. At Blakely, as Director of Strategic Solutions, Rachel develops insight-based solutions, value propositions and journeys to enhance income and deepen donor experience.
Rachel’s background in Direct Marketing and tenacious interest in insight, behavioural economics and psychology gives her a powerful toolbox to problem solve and create solutions based on more than assumption and best practice. Rachel has been instrumental in leading proposition development and affinity research for many clients and is excited to use these insights to build a better experience for your supporters.
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