Director, Direct Response
Defenders of Wildlife
Cassidy White first joined Defenders of Wildlife in January 2019 and currently serves as the Director of Direct Response.
Cassidy oversees fundraising to support Defenders’ work to preserve our nation’s wildlife and our planet’s biodiversity. She and her team implement a variety of efforts through direct mail, email, telemarketing, mobile, canvassing and other channels.
Prior to joining Defenders, Cassidy worked with non-profit organizations such as The Nature Conservancy, Women for Women International and the National Association for Proton Therapy. She is passionate about saving animals both wild and domestic, and she and her husband share their home with two small cats and one huge dog.
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A New Era of Email Lead Gen: Building and Testing a Digital Co-Op Strategy
Thursday, July 30, 2026
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