Vice President, Marketing and Fundraising Interactive Strategies
More email might lift revenue today, but it often erodes the engaged list that drives revenue tomorrow. This session makes the case that email health, not email volume, is the real foundation of sustainable growth. Through real case studies, including high-volume programs that hit serious churn and deliverability walls, we will show you how to diagnose your own program, the benchmarks that matter, and the changes that deliver the biggest return.
