Every fundraiser has felt it — the moment where persuasion starts to feel like pressure, where personalization edges toward profiling, where a compelling ask becomes something else entirely. But where exactly is that line? And who gets to draw it?
This is a live, participatory conversation about the ethics of influence in fundraising. We'll explore the questions that don't have clean answers: When does a well-crafted appeal cross into manipulation — and is that line different for humans than for machines? Does more donor data lead to better relationships, or just better-targeted pressure? Where does automation belong in the donor journey, and where does it erode trust? And if disclosure is part of the answer, what do we disclose, when, and how often?
You won't be sitting and listening. With around 100 people in the room and a few of us moderating, this is built for real exchange — challenging each other's assumptions, surfacing the tensions we usually avoid, and leaving with sharper questions than we walked in with.
