In this opening keynote, Laura MacDonald will provide a data-driven perspective on the current philanthropic landscape, drawing on the newly released Giving USA 2026 report to examine whether, and how, recent tax law changes are influencing donor behavior. She'll also share insights from the Giving USA special report on Giving and Generations, which she co-authored, to help us understand the shifting motivations and behaviors across donor demographics.
But data alone doesn't tell the whole story. Laura will move beyond the numbers to address the question many faith-based organizations are asking right now: Should we proceed in the face of headwinds, or wait for the storm to pass?
Drawing on lessons from past disruptions and real-world examples, attendees will gain a strategic framework to navigate uncertainty. This session will equip you with both the historical perspective and practical guidance needed to stay the course and be poised to soar.
