Associate Director, Direct Response Fundraising KQED
From Best Practices to Next Practices: The Great Fundraising Reboot
If you’re like most organizations, you hold a sustainer drive once or twice a year. During these campaigns, you’ll be laser-focused on recruiting new monthly donors and upgrading current sustainers to a higher level of commitment. You’ll have an articulated goal. You’ll shine a bright light on the importance of sustained giving.
And then … you’ll move on. Sound familiar?
Too often, we confine our focus on this crucial form of giving to one or two campaigns a year—even though we know sustainer giving is the key to sustainable revenue in a world of decreased donor conversion and lower retention rates.
That’s why the savviest fundraisers are changing their mindset—reframing how they fundamentally think about monthly giving.
In this session, Mal Warwick Donordigital (MWD) and KQED will share how this approach has driven stronger results and how it can be applied across nonprofit programs of all sizes.
We’ll cover strategies for integrating monthly giving into every channel—email, text, digital ads, website, donation forms, and mail—supported by real-world nonprofit examples and tests.
The session will wrap up with an open Q&A so attendees can connect these strategies directly to their own challenges.
Learning Objectives:
By attending this session, participants will understand the “always-on” sustainer mindset compared to traditional campaign-based recruitment.
By attending this session, participants will learn specific year-round tactics to integrate monthly asks across digital and offline channels.
By attending this session, participants will build a roadmap to test and optimize sustainer strategies at their organization.
