Accelerating Donor Connections: The Power of Hybrid Fundraising Strategies

Summary

Discover how Doctors Without Borders is transforming individual giving and fostering an environment for cross-innovation by blending traditional mass-market and mid-level strategies. Learn how they’ve developed a blended insourced and outsourced model to engage across multiple audiences, taking the hybrid theory beyond just mid-level -- deepening relationships, increasing retention and donor value to secure greater funding. This case study session will share real-world results from Doctors Without Borders and Moore’s Donor Advancement program.

Session Description
In today’s competitive fundraising landscape, organizations must go beyond traditional segmentation to build deeper, more meaningful donor relationships. This session will explore how a hybrid fundraising model—one that combines the scale of mass-market direct response with the intimacy of personal one-to-one communications and relationship building—can unlock new levels of donor engagement and revenue.

Attendees will learn how Doctors Without Borders successfully applied this hybrid approach not only to mid-level donors, but also to high-value audiences such as monthly sustainers and donor-advised fund (DAF) contributors. By integrating personalized outreach into broader campaigns, the organization has seen measurable improvements in donor retention, upgrade rates, and long-term value.

The session will also highlight the strategic framework and tools necessary to identify, cultivate, and steward donors through a tailored journey. Real-world examples will illustrate how this model helps bridge the gap between mass, recurring, mid-level, major and planned giving, to create a seamless pipeline that nurtures donors at every stage.

Whether you're looking to enhance your fundraising strategy or expand personalized engagement to new audiences, this session will offer actionable insights and proven tactics to help you build a more resilient and responsive fundraising program.