Changing The Conversation Around Direct Mail: Nonprofit Leaders Share Why DM is a Strategic Advantage in the Digital Era

If you don’t like what’s being said, change the conversation.

In this thought provoking facilitated discussion, four non-profit leaders will shift the conversation around direct mail fundraising which has turned decidedly negative in recent years.

Backed by case study data, direct mail’s impact on their own non-profits, and decades of combined DM experience, our panel of experts will address (and in many cases debunk) the tough narratives around cost, donor responsiveness, and the decline of check writing among others in order to reframe the case for direct mail as a pillar for non-profit growth.

This session is ideal for direct mail fundraisers and professionals who are looking for actionable case studies to help refine their craft as well as digital-first fundraisers who want to better understand WHY direct mail continues to be effective in the digital era and how print can add value to their programs.

Times change, technology shifts, but the principles which make direct mail effective for cultivating high value donors are timeless. Come join the NEW conversation about direct mail fundraising!