Director, Direct Response Strategy Streetlight Digital
In a world where attention spans are shrinking and inboxes overflow, SMS offers nonprofits a direct, personal, and high-impact way to reach their supporters. But texting isn’t just for donation appeals — it’s a powerful tool for mobilizing advocates, driving event turnout, and transforming awareness into real-world action.
This session will explore how leading nonprofits are using SMS to build movements, not just mailing lists. Attendees will learn how to segment audiences for fundraising versus advocacy, craft compelling calls to action that inspire quick responses, and integrate SMS seamlessly with email, social media, and ads. We’ll also unpack how to measure mission impact beyond dollars raised, from petition signatures and volunteer sign-ups to policy wins and community engagement.
Through real-world examples, data-backed insights, and practical templates, you will leave with a clear roadmap for launching or leveling up your own SMS advocacy strategy. Whether your goal is to rally supporters around an urgent cause or strengthen your grassroots network, this session will show you how to turn every message into meaningful momentum for your mission.
Learning Objectives:
Understand how to use the SMS channel to engage current and potential advocates for your organization's mission
Dive into segmenting audiences for advocacy vs. fundraising
Hear real-world examples of effective advocacy SMS campaigns that drove conversion and engagement
