Nonprofits are reinventing how they connect with donors as expectations shift across generations. This session dives into the real-world strategies that are helping organizations reimagine engagement, reengage lapsed supporters, and reinspire donor loyalty through modern storytelling and data-driven marketing. You’ll hear how the National Audubon Society transformed its membership and sustainer programs to meet today’s donors where they are, using tools like EveryAction, Mobilize, and multichannel storytelling to double revenue and grow sustainers by 30x. Learn how testing, flexibility, and experimentation helped them achieve 80% annual renewal rates and strengthen supporter relationships through annual giving and event-driven acquisition. This discussion highlights what’s working now across digital, direct response, and event engagement to build sustained impact and loyalty from Gen Z to Boomers.
Learning Objectives:
Test and Evolve for Modern Donors – Learn how to apply flexible testing frameworks to evolve giving forms and sustainers without sacrificing brand or donor trust.
Drive Retention Through Experience – See how annual auto-renewal and personalized engagement increased retention by 80% and strengthened multi-year giving.
Turn Events Into Pipelines – Discover how Audubon uses events and Mobilize to fill the top of the funnel with mission-aligned, highly engaged supporters.
