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Cutting-Edge Tools & Strategies

How to Get Your Nonprofit Found in ChatGPT: Lessons from CCYF’s GEO Success

Audience: Newbie: Building foundational knowledge

Friday, July 31, 2026
8:00 AM - 9:00 AM EDT
Location: Chesapeake J - K
As conversational AI becomes the new search engine, nonprofits need to think beyond Google. Tools like ChatGPT are increasingly how people discover information, take action, and make donations—but few organizations are optimizing for this new frontier.

In this session, Cornershop Creative and CCYF will share how we’re helping leading nonprofits boost their visibility in ChatGPT and other generative search tools. We’ll unpack what “GEO” (Generative Engine Optimization) really means, show real examples of what worked (and what didn’t), and walk through measurable results from our campaign. If you want your nonprofit’s story, impact, and calls to action to appear in the next generation of search, this session will show you how.

Learning Objectives:

  • A clear understanding of how ChatGPT and other AI search tools surface nonprofit content.
  • Practical, low-cost steps to improve visibility in AI-generated answers.
  • Lessons learned from CCYF's GEO strategy and how to replicate it for your own organization.