Elevating the Donor Experience: Proven Strategies for Upgrading Supporters at Every Level

In an era of shrinking philanthropic households, upgrading existing donors—whether they give $10 or $10,000—remains the fastest, most reliable path to revenue growth. Join this high-energy, actionable session to discover how to prioritize each donor’s personal journey by crafting narratives that build deep emotional engagement and lasting loyalty, turn your wealth of donor data into clear, predictive insights using AI and modeling, and orchestrate omnichannel upgrade journeys that deepen connection and drive sustainable giving.

Through real-world examples from Smile Train, Conservation International, and League of Women Voters, you’ll see how organizations of every size can apply these strategies to achieve breakthrough results. This session is designed to supercharge your fundraising program, exploring creative strategies, offer and ask amounts, data insights, modeling, AI, and channel strategy for upgrading—along with success stories that will inspire you to test new approaches and grow your nonprofit’s revenue.