VP, Direct Response & Integrated Marketing Americares
We all know that channel and audience diversification are critical to expanding and evolving a mature direct response program. But how do you get leadership to accept the investment required for launching a whole new way of giving? Americares knew that recurring donors would be critical to fueling their critical work to bring medicine and health services to communities in need. And, Americares knew they needed face to face fundraising in the mix to acquire recurring donors in a diverse, cost-effective manner. Through this amazing case study learn how they received investment dollars for a test and how they expanded and measured that test for long-term success.
Learning Objectives:
How to project growth of a face to face recurring donor program to provide leadership with a model they can understand
How to run a test of face to face fundraising using multiple firms and markets
How to measure success and continually communicate with leadership to maintain support for fundraising that requires a significant investment.
