As nonprofits face declining donor retention and threats to their sustainability, understanding proven strategies for growing giving is critical for organizational resilience.
This fireside chat presents new research from GivingTuesday Data Commons revealing that nonprofits could unlock an estimated $52 billion more in charitable giving annually through three strategic approaches: deseasonalizing giving beyond year-end ($23B opportunity), growing recurring donor programs ($20B opportunity), and reaching people who aren't currently being asked ($19-46B opportunity).
Join us for a conversation exploring how these insights translate into practice. We'll discuss how donation patterns compare to consumer behavior, what recurring giving rates in countries like Norway and Spain reveal about U.S. potential, and where untapped generosity exists among younger donors and more diverse communities. A practitioner will share real-world examples of implementing these strategies and the results they've seen.
Attendees will learn actionable strategies for year-round donor engagement, converting new donors to recurring givers, and expanding outreach beyond traditional donor bases to create sustainable revenue streams.
Ideal for fundraising professionals, nonprofit leaders, and anyone seeking to build more effective donor pipelines and sustainable giving programs.
Learning Objectives:
Identify the three high-impact strategies for growing individual giving, including how to deseasonalize fundraising campaigns, increase recurring donor conversion rates, and expand outreach to untapped donor populations worth up to $52 billion annually.
Apply consumer engagement tactics to nonprofit fundraising by adapting year-round retention strategies and subscription-based giving models that have proven successful in retail and international markets.
Develop actionable plans for diversifying donor bases by reaching younger donors and historically excluded communities, using data-driven insights to create more inclusive and equitable pathways into philanthropy.
