As nonprofits face declining donor participation and retention, the opportunity is not simply to compete for a larger share of existing dollars, but to broaden the base of everyday givers and create more pathways into sustained support.
Drawing on new joint findings from GivingTuesday and GoFundMe Pro on how Gen Z gives, this session explores how organizations can expand giving by better understanding the motivations, behaviors, and expectations of younger supporters.
GivingTuesday’s Woodrow Rosenbaum and GoFundMe’s Steve Froehlich will dig into what the data reveals about Gen Z giving, including insights about how younger donors discover causes, decide to contribute, participate through community networks and express generosity beyond traditional nonprofit channels. The session will also explore the growing role of community fundraising as a pathway into giving, especially for younger audiences.
Attendees will leave with concrete strategies for building bigger and more resilient pipelines of support, ones that extend beyond traditional giving seasons and reflect the full range of ways people engage with causes they care about.
Ideal for fundraising professionals, nonprofit leaders, and anyone seeking to build more effective donor pipelines and sustainable giving programs.
Learning Objectives:
Understand the opportunity to grow overall giving by broadening participation, reaching new givers, and creating more pathways into generosity beyond traditional donor models.
Apply insights from GivingTuesday’s Growing Giving research and joint GivingTuesday-GoFundMe Pro findings on Gen Z giving to better engage younger supporters through the channels, motivations, and community behaviors that shape their generosity.
Develop actionable strategies for using community fundraising, peer influence, and cause-based engagement to build more resilient pipelines of support.
