Cooperative Advantage: Making the Most of Your Data Coops

As data becomes the heartbeat of donor engagement, many nonprofits are exploring cooperative databases (“coops”) as a way to expand their reach, enhance targeting, and strengthen fundraising results. Yet, with a growing number of coops and partnership models available, it can be difficult to know how to strategically choose and integrate multiple partners effectively.
In this interactive session, nonprofit leaders who have successfully leveraged multiple coops will join representatives from leading database providers to share practical insights into effectively managing multiple coop partners who compliment instead of compete. Together, they will discuss what has worked, what hasn’t, and what they wish they had known from the start.
Participants will walk away with a deeper understanding of how nonprofits and coop partners can work together to deliver smarter modeling strategies, stronger campaign performance, and sustainable growth — all while ensuring data ethics, privacy, and compliance remain at the forefront.