Director, Digital & Advertising Blood Cancer United (formerly Leukemia & Lymphoma Society)
After more than 75 years, Leukemia & Lymphoma Society is now Blood Cancer United. Learn how Blood Cancer United used AI to transform their nonprofit fundraising and outreach during their re-branding campaign. Explore how Blood Cancer United is harnessing the power of AI not just to automate, but to act with intention, driving smarter, more ethical, and more impactful outcomes.
Learn how AI is changing the paid media landscape and how Blood Cancer United goes beyond automation by architecting bespoke AI frameworks for campaign management, creative production, targeting, and real-time optimization.
Blood Cancer United leverages large proprietary data sets and builds predictive models for audience segmentation and donor intent, ensuring messages hit the right people at the optimal moment in both paid and organic channels,
Blood Cancer United deploys AI to analyze impact across the entire donor journey (from impression to conversion and repeat engagement), running large-scale creative and audience tests and iterating in real-time, while most others rely on static campaign analysis.
The presenters will provide advice on applying AI within your organization and practical checklists on how to maximize AI and increase your efficiency both today and tomorrow!
Learning Objectives:
How Blood Cancer United ignited their advertising evolution with AI + New Brand + AI driven media
How AI is changing the Paid Media Landscape
Practical checklists for today and the future on how to maximize AI and Increase your efficiency
