Director, Digital & Advertising Blood Cancer United (formerly Leukemia & Lymphoma Society)
More spend. More channels. More media. For many nonprofits, those have been the traditional levers for growing recurring giving. But as digital fundraising becomes more competitive, organizations are needing to rethink how they acquire and retain new-to-file sustainers.
AI is creating new opportunities to better understand donor behavior, identify high-value audiences, improve creative performance, and optimize campaigns throughout the donor journey. Combined with a thoughtful digital strategy, these capabilities can help nonprofits build more sustainable, scalable recurring giving programs.
Join Anton Lipkanou (Delve Deeper), Brian Catalano (Blood Cancer United), and Christine Newkirk (Good360) for a practical discussion on how AI is reshaping sustainer acquisition. Through real-world examples and lessons learned, they'll explore how nonprofits can build a more intentional, data-informed digital fundraising strategy to 2x, 3x, and even 5x recurring revenue by acquiring more high-value sustainers.
Whether you're looking to grow your sustainer file by 20% or double it over the next five years, you'll leave with a new playbook for sustainable, accelerated digital growth, along with practical frameworks and strategies you can put into action immediately.
Learning Objectives:
The biggest barriers preventing nonprofits from acquiring more new-to-file sustainers.
Where traditional agency playbooks fall short, and how AI is changing what's possible.
Practical ways to use AI for audience targeting, creative optimization, testing, and campaign decision-making.
