In too many organizations, marketing, fundraising, and technology operate in silos, with separate goals, systems, and measures of success. In today's always-connected world, donors expect to see one brand, one message, one experience.
This session will provide a unified approach that aligns marketing, fundraising, and technology teams around shared data, shared insights, and shared outcomes. Drawing from real-world case studies, experimentation, and team management dynamics, we’ll show how nonprofits can break down internal barriers, streamline decision-making, and create an integrated digital engine that fuels sustainable growth.
You’ll learn how to define shared KPIs that connect marketing engagement to revenue results, how to structure cross-functional teams for collaboration, and how testing and analytics can serve as the common language between creative and technical teams.
When organizations operate under a single growth framework, they don’t just communicate better; they innovate faster, raise more money, and serve their missions more effectively.
Learning Objectives:
Learn how to structure your organization around unified digital growth goals.
Understand how shared data and experimentation bridge the gap between marketing and fundraising.
Walk away with a practical framework to build your nonprofit’s future
