Advancing Hispanic Fundraising with The Salvation Army

Audience: Practitioner: Been around - looking to spark new ideas

Thursday, July 30, 2026

11:35 AM - 12:35 PM EDT

Location: Maryland 3 - 4

Sponsored By

Paul Hebblethwaite

Vice President, Integrated Strategy
TrueSense Marketing
David Torres

Vice President, Creative Director
TrueSense Marketing
Bernie Dake

Territorial Director, Communications
The Salvation Army Southern Territory

The Hispanic community is one of the fastest-growing donor audiences in the United States, yet many faith-based nonprofits struggle to build lasting connections in ways that honor culture, faith, and values. The Salvation Army, in partnership with TrueSense Marketing and Stinghouse Creative, is taking bold steps to change that.

This session will reveal how the organizations are working together to develop fundraising strategies designed specifically for Hispanic audiences. Through message testing, cultural insights, and creative collaboration, they are uncovering what drives response and builds authentic, faith-rooted donor relationships.

Learning Objectives:

Practical lessons from The Salvation Army’s Hispanic donor testing and research.
How culturally informed creative can strengthen faith-based fundraising.
Steps nonprofits can take to build authentic relationships with Hispanic audiences.