How AdGood Is Amplifying Nonprofit Impact Through Technology and CTV

Nonprofits often face steep hurdles when trying to reach audiences through premium advertising channels. Tight budgets, limited technical expertise, and complex ad systems can make it nearly impossible to compete. In January 2025, AdGood set out to change the game, becoming the first platform to make Connected TV (CTV) advertising both accessible and affordable for nonprofits of all sizes.

By partnering with publishers and technology providers, AdGood turns donated or unsold CTV inventory into high-impact campaigns, complete with advanced targeting and performance measurement. AI-powered creative tools from Streamr.ai enable nonprofits to produce professional-quality video ads in minutes, without an in-house creative team.

Nonprofits like PBS, YMCA, and Breastcancer.org are already harnessing AdGood to reach donors, boost awareness, and amplify campaigns with measurable impact. Together, these partnerships have helped AdGood surpass 2 billion monthly impressions, solidifying its role as the largest nonprofit CTV ad network in the U.S. With inventory priced at an average $7 CPM, well below standard rates, organizations stretch their budgets five to ten times further, maximizing reach, engagement, and measurable outcomes in real time.