Director, Audience & Donor Strategy International Rescue Committee
Non-cash giving – donor advised funds, stocks, and other appreciated assets – is growing fast. But why do donors choose these forms of giving, and how can we get more donors to opt in? This session explores the psychology behind the decisions: what motivates DAF donors, why stock gifts appeal, and how mid-level donors decide how much to give. Attendees will leave with insights to craft campaigns and communications that connect authentically and unlock new revenue streams.
Learning Objectives:
What research and real-world data reveal about how non-cash donors think about impact, legacy, and timing.
How to craft narratives that non-cash donors remember, relate to, and act on.
Unconventional tests that nudged donors toward non-cash giving, and how you can apply them to your organization.
