Director, Digital Marketing Environmental Working Group
This session will unpack how Environmental Working Group built and scaled a thriving text messaging program to reach previously unengaged audiences. In just one year, EWG grew its text list from 22,000 to more than 115,000 subscribers and transformed SMS into a top-performing engagement and fundraising channel.
Attendees will learn how EWG used a mix of engagement and fundraising text messages to boost response rates and build supporter relationships.
We’ll walk through a practical blueprint for launching and leveling up your own nonprofit texting program, from compliance and content strategy to data integration and list growth. Whether you’re starting from scratch or looking to take your texting program to the next level, this session will help you turn texting into a high-performing channel.
Learning Objectives:
Understand the key steps for launching a compliant, effective nonprofit texting program.
Identify engagement strategies (e.g., advocacy surveys and two-way messages) that strengthen donor relationships and boost fundraising.
Apply lessons from EWG’s growth blueprint to scale their own text programs sustainably and strategically.
