Copywriting Clinic for Direct Response Fundraisers

Great fundraising copy is both an art and a science. In this information-packed pre-conference workshop, attendees will learn everything they need to know to craft, edit or direct the creation of winning fundraising copy. We'll start the day by covering the elements of successful on and offline fundraising copy, how to effectively review and edit copy as well as guide lines for crafting ethical fundraising copy. We'll break into smaller groups to do some copy editing in real time. Then we'll pivot to specialized copy, focusing on crafting messages for renewals, planned giving, monthly giving and capital campaigns. In the second part of the day, we'll cover how to work with our fundraising partners. We'll start with a discussion of how to work with copywriters. Then, we'll break into groups where those who are working for non-profits can discuss how to best work with their agency partners and how those who work for agencies can best work with their non-profit partners. This workshop will provide knowledge and skills that you can take back to your agency or organization right away to increase the effectiveness of your direct response fundraising copy.