GOBEL

GOBEL is the leading consulting and technology firm working in healthcare philanthropy. Our firm of 50 seasoned healthcare development professionals works with 1,000 academic medical centers, health systems, and hospitals throughout the United States, Canada, and Europe. Our clients generate over $1 billion in philanthropic revenue annually with support from our team and our services. Healthcare philanthropy is different from other nonprofit fundraising. It is why healthcare is all we do.

Annual Giving plays a vital role in donor pipeline development and is the gateway to Leadership Annual Gifts, Major Gifts and/or Planned Giving programs within an organization. Dedicating resources to this area will also provide a strong pipeline of new donors and grateful patients allowing for strategic stewardship and cultivation to advance prospects through the donor journey.

GOBEL works as partners with the current staff and/or provide management for the evaluation, implementation, and execution of your Annual Giving goals and objectives.

Why Choose Us?
Deep Industry Experience: We are committed to providing innovative solutions that will develop your pipeline and build a sustainable annual giving program.

Consulting Expertise: Our team has experience working in both the nonprofit and healthcare sector and is dedicated to providing exceptional support to your team. Our consultants are experts in utilizing G2G to predict and segment patient pipelines to identify annual giving prospects and further build acquisition strategies.

Rapid Value Creation: Dedicating resources to this area will provide a strong pipeline of new donors and grateful patients allowing for strategic stewardship and cultivation to advance prospects through the donor journey.

Our Services
Assessment
o Identifying existing strategies to leverage highest efficiency and ROI
o Producing Gift Band Analysis
o Providing recommendations on Mid-Level Giving
o Analyzing Appeal Performance
o Recommending optimizations to increase ROI
o Identifying testing strategies

Annual Giving Support
o Provide best practices of content strategy for direct mail and digital campaigns
o Provide guidance on content development and donor journeys Assists in content creation Provide guidance on utilizing G2G and other external resources for donor acquisition.
o Provide partnership on increasing multi-year donor pool
o Optimize existing direct mail and digital campaigns to incorporate best practices

Data Analytics
o Providing post-campaign analysis for direct mail and digital campaigns
o Provide guidance on and build Annual Giving reporting dashboards